22 May 2015 | Business, Entertainment, Lifestyles, News, Sports
Land Rover Floats Giant Rugby Ball Along The Thames To Reveal Rugby World Cup 2015 Land Rover Defender
London, UK, May 22, 2015 – Land Rover today revealed the bespoke Defender that will transport the Webb Ellis Cup on a 100-day tour around the UK and Ireland in the build-up to Rugby World Cup 2015.
In true Land Rover style the Rugby World Cup 2015 Defender emerged from a giant rugby ball, which had floated up the Thames from Tilbury Docks to the world famous Tower Bridge.
Constructed at a secret location, the 8.2 metre high ball travelled 25 miles upriver on Thursday afternoon, passing London’s iconic landmarks; the Thames Barrier, North Greenwich Arena, Canary Wharf and finally passing through Tower Bridge before being moored at Butler’s Wharf.
At dawn, the ball opened to reveal the Land Rover Rugby World Cup 2015 Defender, with Land Rover Ambassador and Rugby World Cup 2003 winner Lewis Moody behind the wheel. After driving the vehicle out of the giant ball, Moody was met by his Rugby World Cup 2003 captain and fellow Land Rover Ambassador Martin Johnson. Johnson was on hand with the Webb Ellis Cup to place the prestigious Trophy in the vehicle’s bespoke display cabinet.
For further information log onto www.uk.media.landrover.com or contact:
Public Relations Manager, Land Rover UK
T: 02476 564 129
M: 07795 666 169
Senior Press Officer, Land Rover UK
T: 02476 565 210
M: 07469 032 064
Press Officer, Land Rover UK
T: 02476 564 258
M: 07880 177 300